CAL COLWELL

FASHION MARKETING & MANAGEMENT         YOUTH RULE SAKS        LAND ROVER DARK GREEN        HEAT & THREAD        NORTH FACE X NAT GEO        MOZAIK MAGAZINE         PHOTOGRAPHY       REEL          ABOUT




The name Land Rover has become synonymous with the feeling of luxury. A plethora of other luxury automotive brands such as Porsche, Ferrari, and Mercedes have all dove into the world of fragrance. For Land Rover, a fragrance seemed like the perfect and most natural brand extension. The “Dark Green” fragrance is housed in a small magnetic diffuser allowing it to be used anywhere in the vehicle. Whether the driver wants it in the front or in the trunk for a more subdued smell, this diffuser is quite versatile due to its portable design.