Land Rover has long associated luxury with a sense of exploration, craftsmanship, and permanence. Dark Green extends that identity beyond the vehicle through scent, introducing a portable fragrance diffuser designed to bring the Land Rover experience into the cabin and beyond. Housed in a compact magnetic “stone”, the diffuser allows the user to control both its placement and intensity, creating a more personal and adaptable sensory experience. 

Dark Green was developed as a complete sensory brand extension, exploring how Land Rover could translate its heritage into a product beyond the automobile itself. The diffuser is both an introduction to the brand and an extension of ownership, with the product being included with every vehicle purchase while also being sold independently. Beyond the diffuser itself, the packaging, fragrance profile, functionality, and refill system create a cohesive product experience rooted in Land Rover's history and identity.